Think about today’s sports environment. Remember just a short year ago when the Cubs were playing the Indians in an epic Game 7 of the World Series? Cameras panned to just about every person in the stadium holding up their phone in anticipation of capturing the final out, ending the Cubbies fateful curse.
|Cubs Game 7 Victory|
While current media outlets are concerned about maximizing paywalls, providing on-demand content and changing the user interfaces of their products, are these steps really addressing the core of the issue? I’m reminded of the music industry in the early 2000’s when we had to buy an entire CD to listen to the one song we wanted. The music industry sat on its laurels while a computer company came into a space it didn’t own with a nifty little gadget called an iPod that allowed us to select specific songs we wanted to jam out to in our beat up sedans on the way to the high school football game. Thus launching a complete disruption in the music industry, as we knew it. For more details on this type of disruption, I encourage you to check out Simon Sinek’s TED Talk How Great Leaders Inspire Action or read his book entitled Start with Why.
Enter disruption. Just like Apple with the music industry or Southwest in the airline industry. Fundamentally altering the way an industry exists rather than adjusting existing parts here or there. This would be as if a NASCAR driver pulled into pit road and rather than more fuel and tightening the left side, they rolled out a driving machine the likes of which no one had ever laid eyes on before.
|Pit Road Craziness|