Restrictor Plate Removed

The front page headline of a recent Sports Business Journal read: “Sports’ biggest brand builders: Power players using sports to amplify their message”. Most of the issue was dedicated to the integration of sports and the corporate world. Not surprisingly, this theme is similar to most every other issue of SBJ. That statement is not a […]

Oh the Irony

Do you ever feel like two obscure things come together at highly ironic times? That’s how I feel about the assigned topic for this week and the top sports headlines in the media right now.   This week’s topic is brand reputation…the good, the bad and the ugly.   I attended a tourism conference last […]

Time is Tick, Tick, Ticking Away

I read an article that estimated adults spend as much as one third of their waking hours on their smartphones (Gregoire, 2015). Let’s do some basic math on that figure to wrap our brains around it. If the average person sleeps eight hours per night (I wish! Says the person sitting at Starbucks doing homework […]