Restrictor Plate Removed
The front page headline of a recent Sports Business Journal read: “Sports’ biggest brand builders: Power players using sports to amplify their message”. Most of the issue was dedicated to the integration of sports and the corporate world. Not surprisingly, this theme is similar to most every other issue of SBJ. That statement is not a […]
Oh the Irony
Do you ever feel like two obscure things come together at highly ironic times? That’s how I feel about the assigned topic for this week and the top sports headlines in the media right now. This week’s topic is brand reputation…the good, the bad and the ugly. I attended a tourism conference last […]
